Search Engine Optimisation

In simple terms SEO is the process of improving your website to increase its visibility on search engines like Google or Microsoft Bing.Higher ranked websites will appear at the top as a search result. In this blog I’ll be giving you 10 ways you can boost you websites ranking.

 

1. Fast Website Loading Speed

A study by Neil Patel shows pages that rank at the top of Google’s first page tend to load faster than the ones on the bottom of page 1. 

 

2. Improve Dwell Time

If people leave your page quickly, Google will assume that people don’t like your page. This causes them to rank it lowly. One way to prevent people from leaving your page quickly is embedding videos on your page. Pages with video have an 11.2% better bounce rate than those without a video (Dean, 2023).

 

3. On Page SEO

You could also optimise your website’s title tags, meta descriptions and header tags to include your target keywords naturally. 

 

4. Mobile Optimisation 

Google considers mobile compatibility in its ranking algorithm. 

 

5. Update Content regularly

Refreshing your website content regularly encourages search engines o visit your website more often. 

 

6. Digital Ads

Using digital ads with an embedded link can increase website engagement and this can also increase your website’s ranking. 

 

7. Social Media Presence

Sharing your content on social media platforms can increase visibility. This can indirectly impact your website’s search engine ranking. 

 

8. Influencers

Using influencers will allow you to increase your websites visibility. This will help increase your websites traffic and even reach those you usually wouldn’t.

 

9. Regular Monitoring 

Google Analytics can be used monitor your website’s performance and track metrics. This data can then be analysed to identify areas for improvement.

 

10. Improve Local SEO

This is a strategy that will help your business appear in local search results. This increases your online visibility so you can be noticed by new customers in your region. 

 

So there you have it, 10 ways to improve your websites ranking. Try these out and let me know how I goes. Until next time!