In simple terms SEO is the process of improving your website to increase its visibility on search engines like Google or Microsoft Bing.Higher ranked websites will appear at the top as a search result. In this blog I’ll be giving you 10 ways you can boost you websites ranking. 1. Fast Website Loading Speed A study by Neil Patel shows pages that rank at the top of Google’s first page tend to load faster than the ones on the bottom of page 1. 2. Improve Dwell Time If people leave your page quickly, Google will assume that people don’t like your page. This causes them to rank it lowly. One way to prevent people from leaving your page quickly is embedding videos on your page. Pages with video have an 11.2% better bounce rate than those without a video (Dean, 2023). 3. On Page SEO You could also optimise your website’s title tags, meta descriptions and header tags to include your target keywords naturally. 4. Mobile Optimisation Google considers ...
Over 1,700 multinational companies call Ireland home. In this blog we’ll discuss 10 reasons why multinational companies are attracted to the small island. 1. European Union Membership Multinational companies that expand to Ireland, immediately gain access to the European market which is one of the biggest markets for global consumers. In an Economist Intelligence Unit report, 46% of respondents highlighted "access to EU markets", as the most competitive advantage of doing business in Ireland. 2. English-Speaking Country After Brexit, Ireland became the official English-speaking country in the EU whose native language is also English. This irradicates the issue of there being a language barrier especially for US companies. 3. Lower Corporate Tax Rate Ireland's low corporate tax rate of 12.5% is a factor that attracts multinationals (EU average is 27%), especially US Tech companies such as IBM, Google, Apple and Facebook (now known as Meta). T...