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Search Engine Optimisation

In simple terms SEO is the process of improving your website to increase its visibility on search engines like Google or Microsoft Bing.Higher ranked websites will appear at the top as a search result. In this blog I’ll be giving you 10 ways you can boost you websites ranking.   1. Fast Website Loading Speed A study by Neil Patel shows pages that rank at the top of Google’s first page tend to load faster than the ones on the bottom of page 1.    2. Improve Dwell Time If people leave your page quickly, Google will assume that people don’t like your page. This causes them to rank it lowly. One way to prevent people from leaving your page quickly is embedding videos on your page. Pages with video have an 11.2% better bounce rate than those without a video (Dean, 2023).   3. On Page SEO You could also optimise your website’s title tags, meta descriptions and header tags to include your target keywords naturally.    4. Mobile Optimisation  Google considers ...

Introduction - Who am I?





Hi there, my name is Bridget Olohun and you’re reading the ‘Bridget’s Take On Digital Economy’ blog. This blog is going to dive into different aspects of the Digital Economy, but today’s post is just an introduction to myself and my experience with Information Systems.

I’m in my final year of the Bachelor of Business (Honours) course and I’m specialising in Economics and Finance. I enjoy reading, going to the gym and going out for food. After I complete my degree, I would like to study a masters in the more technological side of Finance. 

 

My first job was in RelateCare - a patient engagement solutions organisation that specialised in patient access and clinical communication solutions. When I started my position was Patient Scheduling Representative. I worked with a system called MyChart and this was a patient portal. MyChart was a system which allowed for synergy within the hospital. It allowed you to see all relevant information on a patient such as their medical history, past and upcoming appointments and doctor’s notes etc. Access to MyChart meant that as a patient scheduler I could ensure that patient’s appointments wouldn’t clash, and they could receive treatment in the nearest hospital to them.

 

I completed a six-month placement in the Wexford branch of BNY Mellon. I worked in Trust and Depositary in which everything was digitalised and relied heavily on information systems. The one we used mostly to distribute information was Microsoft teams and another system called NEXEN was used to store information on funds and sign off on daily transactions. Having everything digital was very convenient as it resulted in us being more efficient, as we needed vast amounts of information every day. Being able to use search engines embedded in various systems was very convenient. I honestly can’t imagine a time where all information was on paper and stored in physical folders and files!

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