Bridget’s Take On Digital Economy

In simple terms SEO is the process of improving your website to increase its visibility on search engines like Google or Microsoft Bing.Higher ranked websites will appear at the top as a search result. In this blog I’ll be giving you 10 ways you can boost you websites ranking.   1. Fast Website Loading Speed A study by Neil Patel shows pages that rank at the top of Google’s first page tend to load faster than the ones on the bottom of page 1.    2. Improve Dwell Time If people leave your page quickly, Google will assume that people don’t like your page. This causes them to rank it lowly. One way to prevent people from leaving your page quickly is embedding videos on your page. Pages with video have an 11.2% better bounce rate than those without a video (Dean, 2023).   3. On Page SEO You could also optimise your website’s title tags, meta descriptions and header tags to include your target keywords naturally.    4. Mobile Optimisation  Google considers ...

This week’s blog is about platforms that I think are good to start and grow an e-commerce business. I will be giving advice to those looking to open up gyms, clothing boutiques and cafes. GYM Mindbody is a software-as-a-service company that provides cloud-based online scheduling and other management softwares for the fitness and wellness services industry. Inventory and Bookings:  With an emphasis in real-time data, a gym would be able to stay on top of class attendance, membership trends and customer preferences. What more could you want? Payments:  Mindbody integrates with various payment processors as well as having their own one called Mindbody Payments. This makes it easy for gyms to handle transactions securely. Mindbody Payments supports multiple payment methods including credit cards and digital wallets. Real-time Data and AI:  Mindbody provides real-time date on class attendance, membership trends and customer preferences. This information is vital for making dat...

  Creating an engaging blog requires a combination of good writing and thoughtful content. It might seem like a daunting task but writing an engaging blog post is actually easier than you may think. Here are four of my tips: 1.       Create Compelling Headlines: It’s important to create compelling headlines that arouse readers’ curiosity and give them a reason to click on your blog post. This can be achieved by using trigger words. Trigger words or phrases that compel the reader to take action and in this case the action would be clicking the bog post to read it.   2.       Use Bulleted/Numbered Lists: More people skim through blog posts and look to only read the most interesting parts. The most effective way to engage with readers and encourage them to read through your bog is by using bullet points or numbered lists. This helps break the text. When using bullet points remember to keep the text concise and to be enga...

Big data is highly important in today’s digital economy that’s very data driven. Its significance continues to grow and unfortunately so do the ethical issues attached to it. In today’s blog we’ll take a closer look into big data and the ethical and social problems attached to it.   Big data refers to large, diverse sets of information that grows at ever-increasing rates. Big data often comes from data mining and arrives in multiple formats. The main concept of big data is that the more visibility you have into anything, the more effectively you can gain insights to make better decisions, uncover growth opportunities and improve your business model. It’s mainly used to: Track consumer behaviour and shopping habits to deliver personalised product recommendations. Detect fraud in real time. Using image data from cameras and sensors, as well as GPS data, to detect potholes and improve road maintenance in cities.   Ethical and social concerns: Discrimination: Algo...

  Salesforce is a cloud-based software company that provides customer relationship management (CRM). I took three of their Trailhead courses which are centred around learning how to use their various products. Get to Know Salesforce This course was about how businesses can improve customer relationships using Salesforce. The first thing I learned is that customer expectations are increasing more than ever, and customers now expect a unified experience from a business not just deliverance of a product or service. They also have a system called the ‘Customer 360 Platform’, a software development that allows users to build with little or no coding. This ensures that businesses are keeping up with technological advancements with their current skill sets. This allows them to constantly innovate on their methods of improving customer relationships. I think this course is valuable to those who are mostly looking to set up a business.   Discover CRM Analytics CRM Analytics i...